Switzerland, Germany, France, United Kingdom, United States
Show morePoint of New is a strategic consultancy based in Vienna, focused on business model innovation, digital transformation, and growth strategy. We work with SMEs, corporates, and investment-driven organizations to design and implement scalable, future-ready business models. Our services include: Business Model Innovation: We analyze, challenge, and reinvent existing business models using proven frameworks like the Business Model Canvas, Value Proposition Design, and Lean Startup. Innovation Workshops & Strategic Sprints: Customized formats to foster ideation, prioritize opportunities, and build alignment across teams. Go-to-Market (GTM) Strategy: We help launch or reposition products and services, with a focus on market fit, brand clarity, and demand generation - especially relevant in DACH, CEE, and emerging markets like Ukraine. Digital Growth Services: From channel audits to campaign implementation, we support omnichannel marketing, lead generation, and digital brand presence. Innovation Coaching: We offer individual and team coaching to support long-term innovation culture and leadership development. Support for Investors & Portfolio Companies: We collaborate with family offices and VCs to strengthen portfolio value - via product-market fit, scaling strategies, and investment storytelling. We operate at the intersection of strategy and execution, and are known for our hands-on, collaborative approach. Whether you're optimizing internal innovation or scaling a venture, we help turn ideas into measurable outcomes.