Email marketing offers the highest return on investment for marketers of any marketing efforts. The ROI for email marketing is 36:1 on average but even this impressive number can be improved upon.

There are many ways to craft stunning emails that get the attention of the user right away. You want to leave a lasting impression on your readers and invite them to engage with your brand further. 

In this article, we’ll explore the contributing factors to creating engaging emails that leave your readers wanting more from you. Form and nurture a long-lasting relationship with your customers with these strategies. 

4 strategies to leave a lasting impression in your emails

Email marketing offers a plethora of benefits over and above the impressive ROI mentioned above:

1. It offers one on one communication with your consumers right in their inboxes so you don’t have to fight for their attention.

2. You can conduct different types of conversations with customers depending on where they stand on the sales funnel, nurturing them in a much more effective way. 

3. It’s cost-effective, helping you save resources while giving you a fantastic ROI.

4. Conduct full-fledged campaigns of varying magnitude to attract a wide variety of users. 

To find success with an already successful marketing tactic such as email marketing, you need to optimize every aspect of your emails to captivate the readers from the get-go. 

An average person is bombarded with advertisements and messages from brands in their day-to-day life. It’s important to make yours stand out and leave a lasting impression. 

Let’s take a look at some of the winning strategies to make your email content stand out and engage users in meaningful ways.

1. Pick an inviting sign-off

It may seem like an unimportant part of your mail, but the sign-off — the end phrase of the email before your name and signature — plays a huge role in how the reader receives it. It declares the sentiment you’re trying to leave your reader with.

Pick interesting, exciting, and engaging sign-offs to end your emails. They should let the reader know you’re grateful for their association with you and want to hear from them in the future. 

Here are 8 great email sign offs that will help you generate interest among your readers. Notice that ending an email with a sign-off that expresses gratitude increased the chances of getting a response from users by 36%. 

Here are some tips to help you ace your sign-offs to get an increased number of responses from users:

1. Don’t pick one sign-off and stick with it. Your sign-off needs to change with every email depending on the content. You may pick an emotion you wish to stick with, such as gratitude. It also makes the user want to scroll all the way down the email and engage with it fully.
   
   

2. Keep it short and succinct to keep things simple. It should give a clear message and not configure the reader.
   
   

3. Test out different sign-offs to see what works and what doesn’t. Analyze different sign-offs to pick the most efficient ones.
   
   

4. If you can, include a CTA so that the readers know what they’re supposed to do next. For example, ‘thanks in advance’ expresses gratitude while thanking the user to do something that you expect them to do, such as checking out a blog post or participating in a quiz.

1. Keep it to the point

The length of your email plays a key role in the user’s engagement with it.

You don’t want an email that’s too long that the reader is either intimidated by it or loses interest halfway. Alternatively, the email should not be too short that it fails to convey any relevant information. 

Ideally, you should aim for your emails to be between the 50 to 125-word range. This allows you to be on-point with your mail without leaving key details or meandering from the topic at hand. 

That said, this is not a hard and fast rule. You can have more words in your email if the topic at hand simply requires more explanation. The end goal should be to convey the message as clearly as possible.

There are two key points that help you keep your email content to the point and leave a positive impact on your reader:

1. Only one topic/message in one email

It’s important to stick to only one topic or message per email. Adding too many topics at once will only confuse the reader. Take a look at the example above where a clothing brand is informing its customers about a sale.

The highlights from it are:

• It’s about only one topic — the eminent sale.

• It gives valuable information about the topic – the best deals you can get from the sale.

• It uses only as many words as are needed to convey the message.

• It highlights the keywords — the sale being a clearance sale and the % of discount the reader can avail.

• It gives a clear CTA for the user to follow.

• The minimal design keeps the email clean and easy to follow.

Sticking to a single topic allows you to stay focused and let the reader know important information. You can highlight the important bits to draw attention to them and divulge additional information to elaborate on them.

1. Keep the tone friendly

Sticking to a tone that is not too formal or too informal will help you find a balanced one that is both friendly and informative. Keeping this tone will help you keep your content succinct.

A tone that is too informal may waste precious word count on phrases, anecdotes, or jokes that simply don’t make the email leave a lasting impression. Similarly, a formal tone may make you relay too much information than is necessary for an attempt to be thorough.

Finding a balance allows you to tap into a tone that invites the user in and relays important information in simple words. It helps you keep your email to the point while keeping it interesting.

1. Make the subject line a summary of the email

The subject line is a crucial aspect of your email. It’s the first thing the reader sees and plays a role in their decision to open the mail. To create engaging emails, you need to ace the subject line. It should enhance the email.

It shouldn’t be anything vague or misleading. Rather it needs to be a summary of the email. It should let the reader know right from the get-go what the email is about. It should excite them to open the email and get the information you’re trying to give them.

Here are some tips to create a subject line that will captivate your customers:

1. Personalize

Use merge tags in your email marketing software solution to add each recipient’s name to personalize the subject. Directly addressing them immediately catches their attention.

1. Use emojis wisely

While the use of emojis is gaining prominence, you don’t want to oversaturate the subject line with them so that they lose meaning.

1. Keep it short

Long subject lines don’t fit the screen and can take away the meaning of the information you wish to relay.

1. Be descriptive

As discussed above, describe what the email contains to get the user excited.

1. Keep the focus on the reader and not on yourself

Many marketers focus on describing their side of the story to inform the readers about their brand. This approach risks losing the interest of the user as this information has nothing to do with them. They are not obligated to learn about you. 

Try to rephrase the email content by making it about the user. Instead of explaining why the product is unique, explain how the product can help the customer because it’s unique. The difference may be slight here, but it’s pervasive.

As shown in the example above, the brand that sells art frames is educating its users about a simple topic — hanging their art pieces.

It doesn’t make it about its art frames and how they will beautify the user’s home. Instead, it focuses on how a person can beautify their home and the tutorial happens to use the brand’s frames.

This provides the users with valuable information. — it’s simple, clear, and succinct. 

A clear CTA is available to invite the user to explore more. 

Keep your emails clear, informative, and to the point to leave a lasting impression 

Remember, the way you communicate through email reflects your professionalism, attention to detail, and the overall brand image. 

By incorporating personalization, clarity, positivity, and a strong CTA, you create a memorable experience for the reader. They are more likely to engage with your message, respond promptly, and potentially become long-term collaborators or customers.

With practice and consistent application of the above strategies, you can transform your email communication into a powerful tool for building relationships, achieving your goals, and making a meaningful impact in your professional endeavors. 

Go ahead and put these strategies into action, and watch as your emails leave a lasting impression on recipients time and time again.

Author bio

Atreyee Chowdhury is a freelance content writer with more than 10+ years of professional experience. She’s passionate about helping SMBs and enterprises achieve their content marketing goals with her carefully crafted and compelling content. She loves to read, travel, and experiment with different cuisines in her free time. You can follow her on LinkedIn.