5 best linking strategies that actually bring results

Building high-quality backlinks is one of the vital parts of SEO. They give your website credibility, increased visibility, better ranking, and other benefits. But many strategies people use don’t work in the long term, and can actually hurt your rankings. Are you wondering how you can get link juice to start flowing?

In this article, Alpha Efficiency will share the 5 best linking strategies that bring results.

1. Guest posts 

Writing guest posts is beneficial for both you and the publisher. You gain visibility on their blog, and the website that published your article gains extra content. Try to find websites from your niche with a high volume of traffic and outreach to them. Say nice things about their blog and offer them to publish a well-written article that fits in it. 

In the long run, this strategy can bring you a lot of link juice. But to keep track of all your guest posts and potential opportunities, create a spreadsheet where you will store important information. Also, try to prepare content in advance.

1. Replace broken links on other websites

This linking strategy is simple, yet very effective. It is made of three steps:

1. Analyze other websites to find links that don’t work (they lead to 404 pages) with the help of link building tools for SEO.

2. Contact the owner

3. Offer your similar piece of content they can link to instead

No one wants broken links on their website, and SEO experts take advantage of this fact.

1. Regain backlinks

You should be regularly checking on your backlinks. Sometimes you will notice that some of them are missing. If you want to keep your rankings, you need to try to regain these lost links. But first, you need to identify the problem - some links might have changed, others might have been deleted, and some might have been replaced with other text without you noticing. For example, if owners had performed a site migration, some of your backlinks have likely been lost in this process. The best way to regain them is to contact the website owners and politely ask them to fix the problem.

1. Create useful content

Creating content that others will share on their own will obviously bring results, and this constatation might sound too broad. But check these two strategies that can help you create valuable content: 

• Power of statistics - most content writers search for statistics when trying to back up their words. It doesn’t matter if you find statistics on other websites as long as you have a list of sources on the page.  

• Images and infographics - unique photos and creative infographics come in handy to those who do not know how to produce them or simply work under a tight schedule.

1. Connect with others

Whenever possible, try connecting with experts from your industry. Think about visiting events, joining online communities and discussions, or searching for other networking opportunities. This is a great way to build high-quality links without spending too much time acquiring them. It also helps build trust between you and others and will increase your chances of being approved to guest post on their website. But don’t be selfish in this approach. Your ultimate goal here shouldn’t be just link-building. Aim to share your knowledge with others, and also listen to what they have to say. You will all benefit from that.  

Final words

We shared with you some of the best linking strategies that bring results. Try not to limit yourself to one, as they work best when they are combined. Also, link-building is not a short-term task. You need to constantly put the effort into it if you want your website to rank as high as possible in search engines.