In this
digital age, it may feel like businesses around the world can simply do away
with printing altogether. This isn’t the case. Yes, you can do almost
everything digitally, and in some cases, it’s far better to take a
digital-first approach. Like everything in life, however, there is nuance.
Take, for
example, marketing. While marketing on social media can be very effective,
trying to use your social media profiles to attract attention in a brick-and-mortar
event like a conference is another story altogether. Sometimes, a business card
just works. Sometimes, nothing can beat a good old brochure.
There is a
time and place for printing materials, and yes, those times do increase your
costs, which is why you’ll want to use this guide to help your business save on
its printing needs:
When buying anything, you’ll always want to make sure you’re getting the best
price. Go online to check if there’s a coupon you can use or if there’s a trade
section of the store where you can get a better price as a business than you
could as a business professional. This is true for materials and services. You
can use a PsPrint coupon, for example, to help you save on marketing
printing costs in just a few seconds. As for materials, always look for
business deals. You can even partner with other businesses near you to take
advantage of bulk discounts.
When it
comes to everyday printing for in-office tasks, there are a few easy ways that
you can help your whole business save. The first is to choose a standard font that all documents need to be
written in. This font should be easy to read but, most importantly, thin.
Thinner fonts take up less ink. On a single sheet, the difference will be
negligible, but over time this decision alone can make a huge impact.
The paper
you use will also matter. Try to choose recycled paper options or thinner gsm
pages for your printing needs. There is a limit, of course, as you don’t want
the paper you print to rip during printing, use, or in storage easily.
Frivolous
printing is a huge waste. That’s why it’s important to have a firm policy in terms of what
can be printed and when. You can have set printing budgets for in-person events, for example.
This budget can then be divided into banner prints that stay in your possession
and customer prints like brochures and business cards. Dividing this budget now
means you can more effectively allocate it where it matters most.
As for
in-house, put a “print” command on forms and other documents that can and
should be printed. This takes away the guesswork so that your employees can
easily determine what can be printed, when, and how often. Another great way to
help save on printing costs in-house is to simply train each employee on how to
use your specific machines. Create a step-by-step guide and put it up on the
printer or in clear view nearby as well so that there’s never any printer
misuse.