Text Analytics for Social Media Sentiment Analysis

Have you ever asked yourself about how consumers feel about your brand? This may seem like a fundamental aspect at the beginning, although it adds weight to your business growth. The question can help you improve your marketing approaches depending on what consumers feel it's right. Social Media is one of the major routes you can use to evaluate your brand's reputation. 

What makes social media a better platform to evaluate your brand reputation is the fact it accommodates millions of users across the globe. A recently published report has revealed that 75% of the world's population is on social media. If you have a better marketing approach, you can convert this figure into leads that will trigger your business growth. 

When using social media to analyze what customers say about your business, you should possess all it takes to conduct social media sentiment analysis. Companies use social media sentiment analysis to track all the online conversations about themselves and their respective competitors in real time. It helps them to acquire quantifiable insights on how positively or negatively customers perceive the brand. 

Through social media sentiment analysis, companies are capable of evaluating brand loyalty across the target market and customer perception. Even though this may seem difficult initially, all you need is guidance on navigating the whole process. This blog shares detailed information you need in order to understand how to conduct text analytics for social media sentiment analysis! 

What is Social Media Sentiment Analysis? 

Social media sentiment analysis is collecting and analyzing data that revolves around the things people say about your business on different social platforms. Instead of using the manual method of counting mentions, shares, and comments, you can choose a more flexible approach that will do the entire work on your behalf. 

With sentiment analysis, you can evaluate the emotions and opinions that customers share about your brand. In other terms, you can refer to social media sentiment analysis as opinion mining, depending on what works well for you. This is mainly contributed by the fact that the entire process involves digging deep into words and posts to understand the customer's message. 

Monitoring your social media sentiments is an incredible plan for the success of your social media plan. If you make proper use of social media sentiment analysis like flatiron school reviews did which collects all brand mentions and reviews at one place to analyze and present them later to their target audience, you will be in a better position to get the best results from your social media strategies.

How to Run a Social Media Sentiment Analysis

Even though running a social media sentiment analysis may seem to be the most technical process, it's pretty easy, provided that you have a well-defined objective that you intend to accomplish. Below are some of the steps that you can follow to get the job done in a shorter time. 

Monitor All Your Mentions 

When doing a social media sentiment analysis, the immediate step is to discover some of the conversations people have about your business. However, the technical part is that the consumers may not necessarily tag you in such conversations. To monitor such activities, you can set up Hootsuite streams to monitor all the social media channels.

This will help you to monitor all conversations, whether your brand is tagged or not. Using the tool, you can easily organize all your mentions across all the platforms. Also, the tool gives you the ability to track the areas where you have been mentioned and collect the required information. When operating on Instagram, you can monitor hashtags that are closely related to the products you are offering.

On Twitter, you can choose to use keywords or hashtags depending on what works well for you. Take your time to create different streams of your brand name and the name of the product or service you are offering. All these aspects will be outlined on your dashboard, making it easy for you to track what matters. 

Evaluate the sentiments in the Mentions 

The next step is to look for terms that display sentiment in the mentions. Think about some of the positive and negative terms that customers are likely to use when talking about your brand. This will give you a better idea of what people say when interacting with your brand on social media. Do not forget that there can be other terms referring to the products and services you are offering. 

Ensure that you have a detailed list of both the negative and positive words that you can scan when searching for posts discussing your business. When you have properly established your tool and outlined all your metrics on the dashboard, the tool can do most of this work automatically on your behalf. On the dashboard, you can establish a search stream to indicate positive and negative sentiments. 

When doing this work manually, ensure that you watch out for the context of the words used by customers. Check if somebody is trying to be sarcastic when giving a comment about your brand. 

Calculate the Social Sentiment Score

After tracking all the vital components, you now need to calculate the social sentiment score. There are different methods that you can use to calculate the social sentiment score that you can apply. When you record positive mentions, you will automatically record a positive score. The method you use to calculate this score does not matter. What matters is the accuracy of the final results. 

The change that takes place is the most critical aspect that you need to monitor closely. The score you get at the end of the process will help you to determine what you are doing wrong and how you can improve the quality of your products and services. You should always struggle to record a positive sentiment score to be on the better side of the business industry. 

Ways to Improve Your Brand Sentiment Score on Social Media

The benefits of tracking your social media sentiment are evident across the business industry. It's good to understand how your customers perceive your business and whatever you are offering. They will give you a good idea of where to start, especially when making changes in your business operations. 

However, when you record a negative sentiment score, you will need to find means to stop making changes and improve them. If you aim to enhance your sentiment score, below are some of the insights that can help you achieve that. Check this out! 

Know Your Target Audience

This is a basic component that most business owners tend to neglect. It's vital to ensure that you are well-versed with the audience you are targeting. Once you understand your audience, you will craft a clear message addressing your target market. A well-tailored message serves your target market exactly what they want. 

Engage 

Engagement is vital when you want to record a positive sentiment score. You can engage with your customers using comments, direct messages, and comments. Ensure that you maximize the positive interactions that will offer a quick resolution to any of the negative mentions. 

Play to Your Strength 

Make proper use of your social sentiment to get a better understanding of your social sentiment and to get a clear understanding of what your consumers think about your business. When working to improve the areas that seem to have been left behind, make sure that you play to your strengths. 

Bottom Line 

Many people tend to get worried anytime they hear of text analytics. However, this is not as complex as many people perceive it. Social media sentiment analysis makes the entire process a simple thing that you can propel through within no time. There are a bunch of tools that can help you analyze your customer sentiments and save you the hassle. 

With social media sentiment analysis, you can easily get a better picture of what consumers say about your brand. The data you collect from social media will help you to improve your business operations and the quality of services you offer.