When you hear of top YouTube stars like
MrBeast, Jake Paul, and Markiplier, you get inspired to start creating content
on YouTube. If you've spent time making videos without making money from
YouTube, it's easy to get worried as to why that is so.
But in all honesty, making money on YouTube is
a bit tough. You don't just start uploading videos and earn money. You'll have
to meet certain requirements to start generating revenue from your videos. This
is assuming you want to start getting recurring monthly payments from YouTube.
Even if you want to explore other revenue
channels, growing an engaged audience requires hard work and patience.
So, when do you start earning money from
YouTube? What resources are necessary to make money from YouTube? Any tips to
get your YouTube audience to support your goal of making money from the
platform?
Get ready to find out. This comprehensive
guide has all the answers on how and when to make money on YouTube.
A YouTube marketing expert will tell you that
you start to make money on YouTube when you join YouTube's Partner Program
(more on this later). If you meet the eligibility criteria to become a YouTube
partner and are accepted into the program, this opens you up to several revenue
sources, including ad revenue, channel memberships, and more.
So, what do you need to join the partner
program?
If you qualify, you can apply to join the
program, and as soon as you're accepted, you can start earning from YouTube.
The major revenue stream for YouTubers is ad
revenue. You earn money when video ads play before, during, or after your
video. Also, many people got rich on YouTube
without uploading videos.
But to start earning ad revenue (when you meet
the Partner Program's eligibility criteria), you'll need to enable monetization
on your YouTube account. Follow these steps:
With these five simple steps, you have
activated monetization on your videos. If you want to get an idea of how much
you can earn monthly, continue with the following steps:
You should know that several factors affect
your YouTube earnings. So, a fellow video creator who started around the same
time as you might earn more than you are (or vice versa). That's because your
niche, video length, location, and type of ads affect how much you earn.
For example, health and business niches
reportedly pay more than other niches like politics. However, according to the
Influencer marketing hub, an average YouTube channel can make around $18 per
1000 ad views. So, the earnings should be pretty close across niches.
As you grow your YouTube channel, you increase
your earning potential regardless of your niche and other factors.
To become one of the YouTube partners, having
a minimum of 1,000 subscribers is a criterion. So, we can say that you need a
minimum of 1,000 subscribers to make money on YouTube, specifically from ads
and other partner programs' revenue streams.
Here's something you should know; your
subscriber count doesn't connote more money. What really matters is the number
of ad views on your videos. This means that even when you try to get more
subscribers after joining the partner program, you only make money if you get
ad views. Most importantly, you meet the subscriber count requirement to earn
revenue on YouTube.
Usually, your subscriber count and your ad
views are directly linked. Gaining more subscribers should generate more views.
But it doesn't happen by magic. For your subscriber count to increase, you'll
need to create engaging video content where you can strategically place your ads to
get more views.
YouTube Partner Program was created to help
content creators on YouTube make money from their videos and gain access to
exclusive resources to grow their YouTube channels. Joining the YouTube Partner
Program is straightforward, and we already covered the steps earlier in this
post.
Other than the various income streams you get
by becoming a partner, you get access to YouTube's Creator Support teams, and
you can also monetize short videos on the Shorts feed.
When advertisers pay to place an ad on YouTube
videos, YouTube takes a 45% cut and gives 55% of the revenue to the content
creator.
The money the advertiser pays per 1000 ad
impressions is known as CPM (cost per mile). The CPM varies from niche to
niche. Then when YouTube takes its cut from CPM, what's left is the RPM
(revenue per mile). A YouTuber's RPM is the money they earn per 1000 ad
impressions after the revenue share.
Based on your RPM, YouTube pays you every month
from ads placed in your videos or between short videos in the Shorts feed.
Outside of YouTube ads, creating videos for
YouTube can earn you cool bucks without stress. Let's check out your potential multiple
revenue streams below:
If you want
a second revenue stream on YouTube, enabling YouTube Premium is a great idea.
YouTube Premium gives viewers an ad-free experience when they watch YouTube
videos for a monthly fee. When Premium subscribers watch your videos, YouTube
pays you a share of the monthly fee.
Channel
membership is another monetization feature of the YouTube Partner Program. This
feature allows viewers to pay monthly fees in exchange for exclusive perks such
as badges, behind-the-scenes content, or any other members-only perk. When you
set up channel memberships for your channel, especially with a dedicated
fanbase, it can be a good additional income stream.
Fan funding
is a way for creators to make money from YouTube when viewers make one-time or
recurring donations to support their YouTube channels. If this idea sounds good
to you, you can use external platforms like Patreon to collect donations.
Did you
know that there are some YouTube features that you can monetize when you join
the partner program? For example, when you go on live streams, your viewers can
pay to pin a comment in the live chat. This feature is called Super Chat. It's
a super easy way to earn some extra money from YouTube.
Joining an
affiliate program is like getting a brand deal to sell a company's product and
earn a commission for each sale. You can decide to search for affiliate
programs, join the ones that suit your YouTube brand, and promote the products
with your monetized videos to earn additional income per sale.
Selling
your own line of merchandise is another lucrative way to make money from
YouTube. Many YouTubers make millions of
dollars from this every month. You
too can start making money from this. You can sell branded t-shirts, caps,
whatever you feel like you can sell. Create an online storefront with an
existing e-commerce platform, promote your products in your videos, and urge
your viewers to patronize you.
Your YouTube channel seems to be growing
slowly and you need to meet the 1,000 subscribers and other specific
requirements to join the partner program. How do you accelerate your channel
growth? Here are two things you can do:
Your video
description does two things for you. It tells the algorithm what the video is
about, and if you include important keywords, it helps your video rank higher
in search results. Secondly, your descriptions tell viewers what the video is
about. So, if you can craft a good and optimized video description, it can help
both your target audience and the YouTube algorithm to understand your video.
Going live
every often is an effective way to interact and connect with your viewers. So,
the communication becomes two-sided and you're able to build a tightly knitted
community that can support your channel and recommend you to others.