How can your email signature help you stand out in the recipient's crowded inbox?

People subscribe to several customer services and get dozens of emails daily from businesses. So, it is challenging to catch the recipient's attention and make them open your message every time. But a thoughtfully created email signature can signal trust for your brand and help stand out from many emails in an inbox.

If yours is a newly launched business, one of the challenges that it may counter is to make your target customers open your emails. Of course, they subscribe to your services and newsletters, etc. Still, many of them need to show interest in reading the message. 

This is also due to the overcrowded inboxes of today’s subscribers. They have email messages also from your competitors. So, if you cannot stand out, you will lose potential customers to your competitors. 

When the recipients open your email for the first time, they must get a lasting first impression. Such an impactful email contains a crisp copy with updated information and offerings of products or services. It must also comprise some eye-catching but relevant visuals. 

But most importantly, the message should come with an email signature that looks professional in its design. Its use of colors, fonts, images, and other elements must be perfect. Such a carefully designed professional email signature is an asset for a brand to drive potential customers and clients to a business.

So, mastering writing a compelling email is not enough to build your brand's identity. Your signature at the end of the message also must look professional and unique.

Here is how your email signature can look different to the recipients:

Create a short signature

An email signature will stand out if it appears as a compact and short design. People prefer to avoid being overwhelmed by a signature at the end of a message. For them, a signature is just a formal recognition that the message is from an authentic site.

 So, prefer keeping the signature to 3-4 lines. That is sufficient to include your essential contact details. Provide your name, phone number, social media and website links, and a CTA button.

You should desist from giving your email address as well. It will unnecessarily clutter the signature space. In addition, the recipient already has your email address at the top of the email. Therefore, an additional line will look redundant. 

Ensure there are no motivational quotes, as this signature is the right place to inspire. Recipients look for contact details rather than for inspiration in an email signature. 

Use one color and font

To stand out, your email signature must also be a simple design. So, use just one color and font unless multiple colors are your brand identity. Your company name, an official’s name, and other text should ideally be in one color. Come with a simplified color scheme. 

Similarly, create an email signature with one font for all texts. A mixed bag of fonts will create confusion for the viewers. But make sure that your font selection gives a personality to your signature. 

Include a catchy CTA 

After you write a compelling email message, encourage the readers to visit your website or take an intended action. It could also be about subscribing to a newsletter, visiting social media sites for more information, or buying a product or service.

A call to action could be a link or URL that engages the readers with your company and business.

Include a headshot

A recipient of your email messages will open your new email if it has already built trust for your brand. One proven strategy to make a message trustworthy is to include the message owner’s photo in the email signature. 

But incorporate a headshot that projects you as a confident company official or an individual. The reader should get a signal that you are someone with a great outreach in your business community. Your audience must also relate well with your photo by the side of your email signature. Find out which headshot size is best for email signature and do the needful. 

Use a medium profile photo with the signature. Avoid too large images as they look odd and overwhelming as well. The photo should also fit well in the entire signature design set-up. 

It is also advisable to avoid any image other than your headshot. Images of the landscape background, stock filler images, etc., clutter your limited signature space. It also makes the design look complicated. 

The design should be such that it brings attention to the headshot and contact information. Eliminate all the distracting features. 

Create a mobile-friendly signature 

Almost all your target customers and clients use smartphones to access business information and buy products. So, they will open your email on their mobile phone screen, which is much smaller than desktop screens. Therefore, your email signature design should be such that it is visible on the tiny screen.

So, consider the width of the mobile screen. Make sure that your headshot is visible along with the signature. Format that image correctly for mobile phones. Send an email to test the signature layout on a mobile phone screen.  

These vital tips should guide you to creating an email signature that is unique and looks impressive. First, revisit your email signature design if it needs to be improved to drive recipients to your business. Then, create a new signature that speaks professionally for your brand. 

Wrapping Up

A typical inbox is overcrowded with emails, many of which are from your competitors. So, making the recipient open your email is challenging. However, you can make an impact and difference with a proper selection of the design elements of colors, fonts, and images. Convey your contact information using a minimalistic design so that the signature design looks simple and aesthetic. 

Meta Description

Email signatures give the company's contact information, but it is also a way to convey your brand personality and message. Here is how your signature can stand out.